ListingHQ Audit · Digital presence audit
Morgan Lee
Example Realty · Victoria, BC · run September 5, 2026
This is a scored look at what's public about you online: your website, your Google Business Profile, your reviews, and what shows up when someone searches your name. 58/100, based on 74 checks run against your name, Victoria, BC, and Example Realty. Every check here is machine-run — no one read your listings or judged your photos to produce this number. What each check measured and where it couldn't get an answer is in the method section below.
Half-built
6 of 8 assets exist
You've got most of the pieces. They aren't pointing at each other, and a few haven't been touched in over a year. your Google Business Profile is your biggest single loss — that's where I'd start. Book 15 minutes.
Channel scorecard
| Website | 16 / 20 | Strong | |
| Google Business Profile | 5 / 15 | Weak | |
| Google search visibility | 9 / 15 | Weak | |
| Realtor.ca profile | 2 / 8 | Weak | |
| 0 / 10 | Missing | ||
| 5 / 7 | Strong | ||
| Reviews | 5 / 12 | Weak | |
| YouTube | 0 / 5 | Missing | |
| Name ownership | 2 / 8 | Unverified |
What ranks for your name
Top 4 organic results for "Morgan Lee", captured September 5, 2026.
| # | Result | Domain | Who |
|---|---|---|---|
| 1 | Example Realty | Meet the Team | examplerealty.example | your brokerage |
| 2 | Morgan Lee - REALTOR® - Realtor.ca | realtor.ca | a directory |
| 3 | Morgan Lee (@morgansellsvictoria) - Instagram | instagram.com | you |
| 4 | Top 5 Realtors in Victoria, BC for 2026 | realtorroundup.example | unrelated |
What's missing
- YouTube
Findings
Google Business Profile
- No direct clickable local phone number on the profile.
- Operating hours are not set — profile shows as "Hours unknown."
Realtor.ca profile
- Phone number on Realtor.ca doesn't match the website or Google Business Profile.
Reviews
- Most recent review is 14 months old.
Public authority inventory
0 of 37 surfaces have supporting observations or website links; 37 remain unresolved. This inventory reuses dated website links and search results. It sits outside the weighted 74 checks and does not verify every third-party profile.
A name match is a lead to review, not proof of ownership or endorsement. Not appearing in this search sample does not mean a profile is missing. Context-dependent surfaces are optional and may not apply to a real estate business.
Review all 37 surfaces and their evidence
Website
Not evaluatedRealtor core · Confirm this is your independent website.
Search for WebsiteGoogle Business Profile
Not evaluatedRealtor core · Review the profile identity and contact details.
Search for Google Business ProfileGoogle reviews
Not evaluatedRealtor core · Review your review page and recent feedback.
Search for Google reviewsGoogle Maps
Not evaluatedRealtor core · Confirm the correct business appears on Maps.
Search for Google MapsFacebook Page
Not evaluatedRealtor core · Confirm this is your public business Page.
Search for Facebook PageInstagram
Not evaluatedRealtor core · Review the account name, bio and website link.
Search for InstagramLinkedIn company
Not evaluatedContext-dependent · Check the company identity if you operate a team or agency.
Search for LinkedIn companyYouTube
Not evaluatedRealtor core · Review the channel identity and public video library.
Search for YouTubeYouTube transcripts
Not evaluatedContext-dependent · Inspect a video transcript for accurate names and service areas.
Search for YouTube transcriptsYelp
Not evaluatedContext-dependent · Review the business identity if this directory matters locally.
Search for YelpTrustpilot
Not evaluatedContext-dependent · Review the business and review context before claiming relevance.
Search for TrustpilotTripadvisor
Not evaluatedContext-dependent · Check whether the result is relevant to your business.
Search for TripadvisorBetter Business Bureau
Not evaluatedContext-dependent · Review the listed business identity and status.
Search for Better Business BureauApple Maps
Not evaluatedRealtor core · Check your business listing and website link in Apple Maps.
Search for Apple MapsBing Places
Not evaluatedRealtor core · Check your business listing on Bing Maps.
Search for Bing PlacesPodcasts
Not evaluatedContext-dependent · Review the episode or show for an actual mention of you.
Search for PodcastsPodcast transcripts
Not evaluatedContext-dependent · Read the transcript and confirm the person and episode.
Search for Podcast transcriptsWikipedia
Not evaluatedContext-dependent · Check identity and independent sourcing; an article may not be relevant.
Search for WikipediaReddit
Not evaluatedContext-dependent · Read the discussion context before treating it as an endorsement.
Search for RedditQuora
Not evaluatedContext-dependent · Review the profile or answer and confirm the subject.
Search for QuoraFacebook groups
Not evaluatedContext-dependent · Review the group discussion and distinguish it from a business Page.
Search for Facebook groupsNextdoor
Not evaluatedContext-dependent · Confirm the local business or discussion refers to you.
Search for NextdoorStack Exchange
Not evaluatedContext-dependent · Check whether a profile or answer is relevant to your work.
Search for Stack ExchangeIndustry forums
Not evaluatedContext-dependent · Confirm the forum subject and the author of any contribution.
Search for Industry forumsG2
Not evaluatedContext-dependent · Relevant mainly if you offer a software product; review before pursuing.
Search for G2Capterra
Not evaluatedContext-dependent · Relevant mainly to software vendors; confirm product relevance.
Search for CapterraClutch
Not evaluatedContext-dependent · Review relevance if you provide business services.
Search for ClutchGlassdoor
Not evaluatedContext-dependent · Relevant if you are an employer; confirm the company identity.
Search for GlassdoorCrunchbase
Not evaluatedContext-dependent · Review relevance to your company or team.
Search for CrunchbaseIndeed
Not evaluatedContext-dependent · Relevant if you are an employer; review the company page.
Search for IndeedAngi
Not evaluatedContext-dependent · Confirm service-category relevance before treating this as a gap.
Search for AngiThumbtack
Not evaluatedContext-dependent · Confirm the local professional and service-category match.
Search for ThumbtackNews
Not evaluatedContext-dependent · Read the dated article and distinguish a mention from an endorsement.
Search for NewsTrade publications
Not evaluatedContext-dependent · Confirm the publication, article and subject.
Search for Trade publicationsBest-of city lists
Not evaluatedContext-dependent · Review the selection method and identity; a mention does not verify a ranking.
Search for Best-of city listsPodcast guest appearances
Not evaluatedContext-dependent · Confirm you appear as a guest in the linked episode.
Search for Podcast guest appearancesWikidata
Not evaluatedContext-dependent · Review the entity identity and sources if an entry is relevant.
Search for Wikidata
Method and limits
Rubric v1.0 · run September 5, 2026
Couldn't get a clean answer on 1 check this run.
Board benchmark
Median score across 34 agents audited in VREB: 61/100. Yours is 58/100.
What to fix first
This report says what's true. It doesn't say what order to fix it in, or what it costs to fix — that's the call.
Book 15 minutes →